Vending International
Vitality through vending
Published:  05 December, 2007

Consumer interest in healthy snack alternatives is increasing, occasions for healthy snacking are also on the up and according to Datamonitor’s Healthy Snacking report August 2007, 60.6 % of us have sought to improve the healthiness of our snacking in the last year. It’s no surprise then that in response to our changing lifestyle vending operators are now offering a whole host of healthy nibbles and drinks allowing us even more opportunities for guilt free grazing.

That said, as a vending consumer, we often don’t know what our new healthy snack or drink contains before we make our selection. Tony Fisher of V Natural™ has developed the perfect vending solution to satisfy this ever growing need for product information. Best known for his holistic approach to employee well-being through his successful ‘Vitality @ Work programme’, Tony has launched V Natural™, a branded healthy vending machine and delivery service which not only offers a complete range of tried and tested snacks, light meals and drinks but also has ingredient and nutritional information for every product which can be viewed before making your purchase.

The V Natural™ fact sheets contain all the product information that you would normally check when you are making a purchase including key nutritional information, where the product is sourced and whether it is vegetarian society approved, fair-trade, organic, gluten, wheat or dairy free etc. The information can be downloaded from the internet for future reference, can be made available via your company intranet or at point of purchase through information cards.

Tony explains, “Consumers today wish to snack indulgently but also in a guilt free manner and the V Natural™ range satisfies both these needs. Our range includes a whole host of recognised brands, which are not only healthy but taste good too. For example we have chosen the award winning smoothies from The Big J. 100% pure fruit smoothies with no additives, preservatives and made from whole crushed fruit and juices, this premium smoothie is perfect for V Natural™ consumers as it not only contributes towards your ‘5 a day’ but is also delicious, pure and refreshing.”

V Natural™ is poised to supply a number of blue chip clients in London and the South East, and their services are also being made available nationwide through a strategic vending partnership with 3663 foodservice supplier. As more workplaces adopt a healthier approach to their employees work-life balance whether it be through employee benefits such as flexi hours, leisure activities, stress management and natural health workshops, V Natural™ vending and delivery services can complement and assist employers to create a truly holistic approach to employee well-being.

Market reports suggest that this category will continue to grow as the demand for healthy snacking and drinking is being driven not only by consumers who wish to maintain a healthy lifestyle but also by mainstream consumers who want to live a healthier lifestyle, albeit with a credit and debit approach.

For more information about V Natural™ vending and delivery contact Tony Fisher on info@vitalityatwork.co.uk or call 01243 786563.

For more information about The Big J smoothies, celebrated as the original ambient 100% pure fruit smoothie, call customer services on 0870 242 1102 or email info@thebigj.com.






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