Vending International
Innocent Drinks ‘carbon footprint’
Published:  01 May, 2007

Innocent Drinks is working with the Carbon Trust and The Edinburgh Centre for Carbon Management to work out the ‘carbon footprint’ for their entire business system. This has included gaining an understanding of the CO2e emissions involved in each step of making their drinks, and enables them to identify where they can make the biggest steps in reducing their emissions.

The label above has been developed by the Carbon Trust to show the carbon footprint of an individual product. To be allowed to use the label Innocent Drinks have agreed to reduce their footprint in the next two years and will continue working with the Carbon Trust to know the exact carbon footprint of all their smoothie recipes.






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