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News about unhealthy school dinners, adolescent obesity and parents struggling with their children’s diets, ranks high on the agenda of national newspapers such as The Daily Mirror, The Times and The Sun. News Stories about schools banning junk food from lunchboxes or the use of fingerprint scanning to monitor pupils’ diets, demonstrate how schools and parents alike are increasingly becoming worried about kids’ diets.
To tackle these issues the government and School Fund Trust agreed to ban fizzy drinks and only allow bottled water, skimmed or semi-skimmed milk, pure juices and yogurt or milk drinks with less than 5% added sugar to be sold at schools.
YAZOO is the only flavoured milk drink currently meeting proposed government guidelines on catering and vending in schools. A long-time lunchbox favourite with kids and parents, kids love it because it tastes great; mums, dads and headmasters can rest assured the kids are receiving a daily portion of milk. Packed with calcium, YAZOO contains no artificial sweeteners or preservatives.
Alan Prior, Sales & Marketing Director at parent company Campina, comments: “We are very proud that YAZOO belongs to the exclusive club of drinks meeting the government guidelines. This shows our on-going commitment to constantly updating our product to meet the latest health standards and provide kids with a great tasting milk drink which is still reasonably priced. Recently, we launched the new YAZOO 200ml single serve bottle with an rrp of 49p, which will fit perfectly within the schools’ vending environment.”
Sponsorship and Promotions
As part of YAZOO’s on-going commitment to supporting grassroots sports in the UK, Mark Cueto has joined forces with the brand and the Rugby Football Union, to bring Tag Rugby to over 450,000 school children each year, as well as donating balls, tag-belts and other equipment to thousands of schools across the country.
Taking part in sport is a key contributor to the health of the nation’s children, both physically and emotionally; and milk-drinks like YAZOO also have a part to play in ensuring we make healthier choices in our lives.
Alan Prior, comments: “We are delighted that Mark is going to be working with us to promote the YAZOO Tag Rugby Scheme. Tag Rugby is our most important sponsorship for at least the next two years and we’re very excited by the prospect of introducing rugby to children who may, like Mark, go on to represent England in the future.”
Visit www.yazoo.co.uk for further information.
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