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Health is a central question for today’s food industries and it is now widely accepted that a healthy and varied diet must be a balanced one - without of course excluding the concept of pleasure. Barry Callebaut Beverages has developed a chocolate drink containing 50% less sugar than in traditional recipes.
At the same time this chocolate-flavoured drink contains around 24% in cocoa powder, as compared to the UK market average of 9%-15%. “It is,” Martyn Herriott emphasises, “an excellent drink which keeps its chocolate flavour label while offering a more intense taste.”
Although vegetable soups and teas are today seen as responses to the challenge of a healthier and more balanced diets, their chocolate-flavoured counterparts risk being confined to the indulgence corner. Van Houten®, through this new generation of chocolate-flavoured drinks, gently mixes pleasure and the indulgence image. The launch is supported by a visual clearly showing the cocoa content on the label together with the reduction in sugar content. Professionals will be offered the choice of announcing the presence of this new vending machine beverage with stickers and labels for the machine menus.
For more information, contact Martyn Herriott on 00 44 7973-239537 or email martyn_herriott@barry-callebaut.com.
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