Research demonstrates that consumers are demanding a greater choice in cold drinks. Using its cutting edge research and development expertise, KLIX® has come up with an innovative solution to quench thirst as well as offer true taste appeal.

The addition of the cranberry juice option is part of KLIX®’s strategy to update and improve its cold drinks range in line with general market trends which demonstrate that the Still Juice Drinks category continues to experience significant growth in the UK.

Richard Marris, UK KLIX® Market Director comments: “Consumers are increasingly conscious of what they are putting into their bodies, but they are not prepared to compromise on quality. The cranberry juice drink has a superior taste, is made with fresh BRITA filtered water and has the health benefits consumers are looking for.”

Commenting on the vital issue of employee well-being, Richard says: “Ensuring staff remain well hydrated, especially during the warm summer months is imperative in order to avoid many minor health implications that can lead to lost productivity and absence from work. Maintaining fluid levels aids concentration and reduces ailments such as headaches.”

KLIX is offering the opportunity to win a limited edition Rambler Picnic Backpack and a £500 Red Letter Day Voucher to customers who order this new drink offering as well as giving their consumers a chance to win a Red

Letter Day experience with its special Lucky Cup promotion.

For more information call 0800 10 40 40 or visit www.klix.com

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