Consumers want new experiences

Consumer trends point in the direction of experience: stimulant visuals, new textures, interesting flavour combinations.  Consumers simply want great taste experience. To respond to this demand, vending operator need to continue to diversify their offer to respond to mass and niche markets. During Vending Paris 2008 exhibition, operators had the opportunity to taste three potential new flavoured cappuccino. Caprimo Irish Cappuccino was voted by a majority of operators as the flavour with the most potential in vending.

The taste of a new classic

Irish Coffee is a classic after dinner drink enjoyed all over the world. Inspired by the original, Caprimo developed a well balanced tasting product combining the creaminess of milk powder, the sweetness of sugar and the extra kick of Irish Cream flavour. This addition to the Caprimo flavoured cappuccino range is destined, like Café Vanille, Café Noisette and Café Caramel to become a classic in vending machines all over Europe.

Support

To further support operators a range of point-of-sale material, including machine labels, stickers and posters, is available to promote Caprimo® Irish cappuccino and attract consumers.

For samples and more information on increasing your cup sales contact Christophe Grillet on +32 53730211 or email Christophe_Grillet@barry-callebaut.com

Visit www.caprimo.com

Printer friendly version

Email this article to a friend

Bookmark this

---