To earn the Rainforest Alliance Certified^TM seal, farms must eliminate the use of the most dangerous pesticides, and reduce water pollution and soil erosion. These farms can contribute to local conservation initiatives through restoring wildlife habitat and preventing deforestation. On Rainforest Alliance Certified^TM farms, workers and their families are treated with respect and have access to clean water, medical care and education.  Rainforest Alliance certification also helps to ensure a decent wage for workers.

While the move to 100% sustainable sourcing for Kenco's roast and ground core range is a major step for the company, Kenco understands the importance of quality when serving coffee Away from Home. That's why Kenco's re-launched roast and ground range has been developed using only 100% Arabica beans because their aromatic and distinctive characteristics guarantee a superior taste.

The range of blends including Kenco Westminster Medium Roast, Kenco Sustainable Development Medium Dark Roast and Kenco Italia Dark Roast, are all created by Kenco's coffee experts to meet the high expectations of today's coffee drinks.

"At Kenco, we are passionate about our roast & ground range relaunch that's happening later this year" says Sales Director Steve Mounty, who continues, "Quality has been fundamental to our product development as we move to 100% sourcing of beans from Rainforest Alliance Certified^TM farms in our core roast and ground range. Our new  range will help outlets to ensure consumers not only enjoy a great cup of coffee but can also feel they are ‘making a difference'"

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