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Aluminium cans are now being used to sell mobile phone SIM cards from vending machines in the Ukraine thanks to Rexam's innovative technology. The move is designed to appeal to a younger audience who are looking for a quick and convenient sales platform.
Rexam, the world's largest aluminium can producer, has teamed up with Ukrainian radio-systems company TM Beeline to distribute their BOOM mobile packages through vending machines that also sell the usual snacks and beverages.
The standard 500ml beverage cans, which have a special plastic closure, are currently on sale in vending machines throughout Kiev and are due to be sold in more cities throughout the Ukraine soon.
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