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Britvic and PepsiCo have announced a new initiative with Nokia with an on-pack promotion giving Pepsi consumers the opportunity to win a Nokia 5800 Comes With Music every 10 minutes.
The exciting music activation is being supported by a TV and digital campaign as well as in-store promotions. Consumers will be encouraged to text unique codes found on Pepsi, Pepsi Max and Diet Pepsi packs for a chance of winning the handset. Alternatively, they can enter their codes online at www.maxoutonmusic.com.
Maxoutonmusic.com will also feature links to Pepsi Maxcast and the Nokia Music Store with the aim of further engaging consumers and taking them into a world of exciting music experiences.
Winners will receive the exciting Nokia 5800 Comes with Music edition which gives consumers free access to download tracks from a library of over 6 million songs at Nokia Music Store.
For more information contact Customer Services, Britvic Soft Drinks on 0845 7581781
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