Douwe Egberts goes Vending

Published: 30 July, 2009

Douwe Egberts has announced the launch of a new instant coffee range for the vending industry. The company has developed a range of premium vending products, including Pure Gold - the same blend that consumers already enjoy at home - Original, Good Origin and Decaf, all of which will be available from August 2009, in 10 X 300 gram packs.

The new range has been introduced to cater for coffee-drinkers in the workplace, healthcare, travel and leisure and education sectors and offers customers a premium range of Freeze Dried blends including 100 per cent sustainable and decaffeinated options at the touch of a button.

Pure Gold, the flagship product in Douwe Egberts' new range, is currently the fastest growing freeze-dried instant coffee brand in the retail sector. Made from a blend of the finest coffee beans, it is roasted to give a medium and well-balanced flavour, making it the ideal trade-up for vending operators and consumers alike.

Douwe Egberts' Good Origin brand has been extended to the vending range to offer customers an ethical option when choosing a hot beverage. Good Origin coffee is 100 per cent Utz Certified, which guarantees that the coffee was produced with respect of the living conditions of coffee farmers and the natural environment, allowing farmers to increase their revenue whilst driving quality. Good Origin 10 x 300g is traceable from farm to cup using the Utz online tracer, giving customers complete visibility of what difference the certification makes at farm level.

The Douwe Egberts Original blend is positioned as an entry-level offering within the new range, providing customers with a cost-effective product which does not impact on the quality of the beverage. Finally, Douwe Egberts' Decaf is the company's decaffeinated option that maximises taste and aroma when removing the caffeine, leaving the product 99.9 per cent caffeine free.

Olivier Kutz, Brand Manager at Coffee Systems UK, commented: "We are very excited about the introduction of this new range into the vending market. People that drink coffee now require a product that is high-quality no matter where it is served from. Each product in our vending range is made using premium coffee beans, ensuring a high-quality cup of coffee each time. We believe that the four brands we are launching offer a choice for all areas of business without impacting on excellence, giving consumers the same quality reassurance they experience at home."

Further information can be found on the Douwe Egberts website: www.douweegbertsprofessional.co.uk

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