The Schools Food Trust want drinks provided in schools to be additive free, contain no flavourings, colourings, sweeteners, fruit extracts or preservatives (other than those permitted under existing EU regulation).

St. Clement's Squeeze will be launched in August at the start of the new school term in a 330ml can the largest selling and preferred pack format for teenagers.

A key benefit for schools is that cans are 100% recyclable. With around 50% of all cans currently being recycled it is the most recycled soft drinks pack format.

The 330ml can will therefore be a great fit for schools' own environmental education and recycling initiatives.

Squeeze will contain 50% Juice and 50% carbonated water.

Adrian Troy, Barr's Head of Marketing, said: "We are really excited about the growth potential for St. Clement's Squeeze. Squeeze will count as 1 of the recommended 5 a day, has no added sugar, artificial sweeteners, colours, flavourings or preservatives. So far we have had a fantastic response when presenting the product to LEAs and Local Councils."

Three variants have been developed Apple, Orange and Citrus and with an RRSP of 59p the range will deliver excellent value for money to school pupils.

It is anticipated that Squeeze could also be made available in C&C and Wholesalers in Scotland from the start of the new term as well as through Barr's Retail Division so that local shops can stock the product range.

The new brand also joins the rest of Barr's schools range which includes water and juice drinks products all of which are ideal for school lunch boxes.

St. Clement's Pure Juice is available in two variants Orange and Apple in 330ml wide mouth PET.

Rubicon 100% juice is packaged in 288ml tetra in two flavours Mango & Apple and Guava & Berry.

St. Clement's fruit smoothies contain only pure pressed fruit, not from concentrate in 250ml screw cap tetra.

Simply Pure 100% juice in 275ml TETRA packs in Orange and Apple variants counts as 1 of the recommended 5 a day and contains no added sugar, artificial sweeteners, colours, flavourings or preservatives.

Strathmore Water is a trusted ‘contemporary' Scottish brand supported by heavyweight TV advertising and is available in a range of impulse pack sizes.

For more information telephone 01204 664295 or visit www.agbarr.co.uk

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