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Lucozade Sport is building on last year’s massive 33% growth*, with the launch of Lucozade Sport with Caffeine Boost – a category innovation that is set generate interest and excitement among consumers and presents retailers with a great opportunity to drive sales.
Lucozade Sport with Caffeine Boost is the first caffeinated isotonic still sports drink and is designed to increase mental as well as physical performance. It contains a thirst quenching combination of carbohydrates, electrolytes and caffeine to fuel muscles, hydrate the body, improve mental focus and give an extra edge to adults participating in active sport.
Developed by the Lucozade Sport Science Academy, with sporting professionals including premier league footballers and elite runners, the new drink is available in Lemon Plus flavour in a 500ml bottle and 4-bottle multipack.
Adam Prentice, Lucozade Sport brand manager, said: “Lucozade Sport with Caffeine Boost is a unique offering that meets an unfulfilled need in the market. People who take their sport seriously will always welcome a drink that gives them the edge. Lucozade Sport has been growing at 33% because it does give a performance boost and added caffeine really makes a difference to mental performance.”
For more information visit www.lucozade.com/sport
*Source: AC Nielsen Value Mat Jan 07
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