Their tea solution is no exception to this and their range of fully branded vending solutions and hot water boilers make their tea offering one of the best in the country.  They look after their equipment and have the largest field service engineer network in the industry ensuring their equipment is always serving the perfect cup of tea at the touch of a button. They combine the UK's leading tea brands, with their industry expertise and specialist equipment to find the perfect tea solution for every business.

The Market:

Café Bar quote a recent study which shows that whilst tea is drunk in the home almost as often as coffee, with tea being drunk on 21% of drinking occasions and coffee on 22%, out of home it is a very different story. Here tea has an 11% share of all drinking occasions with coffee having a 32% share.

The study found that 1/3 of tea drinkers will not drink tea out of home and 71% say that tea OOH is worse than they can make at home. It's not all bad news though, as they also found that 54% of regular tea drinkers did say that they would pay as much for tea as coffee for a QUALITY CUP.

"Tea has recently been seen as a low cost item, however Café Bar believe that it can have strong premium values which can drive consumer trade up.

"The operator who thinks tea is a cost and that the cheapest available should be bought is losing an opportunity to make money. Tea is four times more profitable than coffee and at the moment it is aligned to a number of global trends including the health benefits it offers and ethical values," says Simon Bracken, Café Bar Sales & Marketing Director.

When helping customers with their tea solutions Café Bar illustrate the benefits of getting the tea solution right with the following:

• A basic black tea will cost the operator between 1-5p - this will sell for between £0.45 to £0.99 - giving a profit per cup of between £0.44 to £0.95, not bad!
• However tagged tea bags and premium teas cost the operator 15-20p per cup but can sell for £2.00 to £3.00 - giving the operator a profit of between £1.85 to £2.80 per cup.

Café Bar's three steps for making tea work harder for your business are:

1. Get the right range.  2. Communicate the benefits.  3. Serve it well.

Products:

Café Bar have one of the largest selections of tea supplies and water boilers available in the UK, all backed up with excellent customer service and maintenance.

Water Boilers:

Café Bar offer a large range of hot water boilers suitable for self service or operator controlled units to enable tea and other beverages to be served to staff and customers. Depending on their size Café Bar has boilers which can serve between 156 and 311 cups per hour and have a range of energy efficient Ecoboilers which are made from 95% recycled materials.

Brita Filters:

Water filtration is an essential ingredient for the perfect cup of tea. Café Bar has teamed up with Brita to offer first class water filtration.

Teas:

Café Bar provide a range of quality teas and tea bags, including:

• Catering tea bags: PG Tips and Café Bar's own brand catering packs of tea bags for general catering use
• Ethical teas: Café Bar range of Sense Fairtrade products and PG Tips Rainforest Alliance teas
• Speciality teas: Large range of Lipton's speciality tagged tea bags and new premium Sensory range.
• Instant and loose leaf tea: Loose leaf tea and instant tea for use in freshbrew and dispensing systems.

For further information on Café Bar, please log on to www.cafebar.co.uk

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