Although tap water in the UK is perfectly safe, it doesn’t always taste, look or smell as pleasant as we’d like. As the world leader in household water filtration, millions of households already enjoy the benefits of BRITA filtered water. Both our household and professional filters remove many impurities leading to a more enjoyable drinking experience. Chlorine and heavy metals such as lead and copper are removed which can affect the taste, aroma and appearance of the drinks. Limescale (temporary hardness) that is present in hard water areas can leave oily film on hot drinks, adversely affect the taste and presentation of cold drinks, as well as lead to costly scale build up in appliances. No more is this true than in vending, as water constitutes 98% of all vended drinks. It is easy to see why poor water quality results in poor quality vended drinks.

The colossal growth in demand for water on the high street has created a bottled water market segment worth over £1.7 billion*. Consumers of bottled water are also vending customers. It is important that consumers expectations are met and their overall experience with both hot and cold vended drinks is a positive one. Using trusted and well-known consumer brands allows the vending operator to benefit from providing added value to those with concerns regarding drink taste and quality. Recent BRITA studies show that the confidence and quality created by the presence of big brands on machines does indeed increase drink throughput. A number of operators are using brands to great effect and helping to present vending as a quality alternative. With these kind of initiatives in place the vending industry can deliver the quality of water consumers demand and are prepared to pay for.

Besides working with big brands operators must focus on consistency in water quality. Top quality ingredients and machinery can go a long way towards achieving increased drink quality, however, dealing with hard water and the varying nature of water throughout the UK is a challenge which can be overcome profitably. Using the right filter technology will significantly improve the end product produced from vending machines. BRITA produce many different types of water treatment across Europe, but in the UK two technologies answer most of the problems confronting vending operators today. BRITA AquaQuell technology is specifically designed to remove temporary hardness and heavy metals together with organic impurities and chlorine. The result is crisp clear looking beverages where the natural aroma can come through enhancing the vending experience every time. Where water contains lower levels of dissolved minerals BRITA’s AquaVend filtration range ensures particle and chlorine removal, delivers great tasting drinks and again enhances the reputation of the operator through consistent good quality drinks from vended machines.

BRITA’s commercial range of water treatment has developed over the last 25 years into a complete range from in-tank filtration for unplumbed machines to the unique PURITY family able to treat tens of thousands of litres of water.

One factor to remember is that despite using the best water treatment technology available BRITA urge operators to focus on processes to control water treatment once installed in the field as filters should be regularly exchanged to ensure the continual supply of filtered water.

With over 40 years experience in water filtration, BRITA is a leading expert in this field. Through continuous research and development, we have created products that can address a wide range of water related issues and have applications across the world. Our filters have been manufactured to suit differing consumption patterns and usage levels and are available from Asia, Australia, the Pacific rim, through Europe and on to the Americas. A constantly evolving product range is set to add many more high quality products specifically created to meet challenging new environments and constantly evolving needs.

Today’s consumer expectations are far higher than ever before. They are much more aware of issues such as sustainability and fair-trade and the environmental impact of their product choices. The focus on carbon and energy reduction has rapidly soared over recent years and months. Waste optimisation and recycling has become a very current concern. BRITA has its own recycling initiatives and aims to recycle over 90% of the commercial filtration installed annually. Our goal has always been to establish environmentfriendly standards for the development and production of our products, and to actively avoid waste. To reduce potential waste and our usage of raw materials, BRITA regenerates and recycles the vast majority of our filter materials.

With ever changing consumer tastes and expectations, the vending industry needs to explore new ways of providing a high quality service while still making a profit. The right products and positioning will help the vending industry to capitalise on the growing trend for healthy snack and beverage alternatives. BRITA works with many customers large and small to help them realise the benefits of using high quality water filters. The value of a water filter is often neglected but as is proved by BRITA’s £100 million retail water filter market, the UK is a BRITA positive nation and is used to paying for quality water filters. Not only does a filter prevent scale-related breakdowns and the expensive maintenance bills, it can also mean the difference between a great tasting drink or just an average alternative.

For enquiries contact The BRITA professional team:
Tel: 0870 4870990
Email: professional@brita.co.uk

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