By offering customers a sustainable coffee, companies are not only able to meet the demand for ethical beverages, but also the goals of their corporate social responsibility (CSR) commitments.  Consumers are willing to pay the right price for brands with a long term heritage in sustainability - brands they can trust that ultimately deliver for their business.

At Nestle® we support all third party certification schemes and work on several platforms to guarantee the sustainability of the coffee we buy. For example, we operate the world's largest direct purchasing scheme, which allows farmers to deliver coffee directly to our buying stations and so keep more of their income. We are also committed to the Common Code for the Coffee Community (4C) which brings sustainability into the mainstream supply chain.

Within our vending business, as well as all parts of our out of home business, we understand the importance of sourcing coffee beans ethically wherever possible. In fact, with 80% of the business based in beverages, sustainable coffee sourcing is a high priority.

We believe that the principles of long term sustainable development are fundamental to our business. Our commitment is to develop sustainable agricultural practices in order to help alleviate hardship and poverty among coffee farmers. These are issues that concern the consumer and which have led to increasing demand for ethical products. 

Nestlé Professional® is not only passionate about hot beverages it's also passionate about ethical sourcing. Within Nestlé Professional® vending, Nescafé® Partners' Blend® delivers a smooth, balanced, aromatic taste as expected from the nation's favourite coffee*. Each bean has been selected for its quality, as well as the fact that the producers are 100% Fairtrade certified and carefully roasted for a greater depth of flavour and aromatic delicacy.

* Allegra Coffee Shop Report, 2007

Printer friendly version

Email this article to a friend

Bookmark this

---