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To celebrate the onset of summer, Tango is launching an exciting new packaging design that will enhance the unique personality of the brand and communicate the brand's value of outrageous fun. Entitled ‘Mash up' the design concept features seriously mashed up fruit in a graffiti style which will appeal to Tango's core audience of young males.
Rolling out from the middle of May, the new can design not only includes Tango exploding, puncturing and mauling its fruit but also contains humorous deadpan tag lines to depict Tango's no nonsense approach to producing a tasty thirst quenching soft drink. The new livery is the culmination of the ‘Save Tango' and ‘Thank You for saving Tango' campaigns. The new design idea - Mash up - is translated in different ways on each pack format and variant - from 330ml cans to 2lt bottles and six packs - to raise the level of interest and engagement with the brand.
Stand D24
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