PoP portals are currently being rolled out throughout the country and can now be found in all VUE cinemas as well as selected Empire, Odeon and Reel cinemas and selected David Lloyd gyms and Bowlplex complexes. There are also further exciting plans to locate the machines in shopping centres, train stations, airports, ports and universities. With almost 100 machines already placed around the UK and another 100 planned, PoP is literally popping up all over the country and is set to change the face of entertainment retail within a dramatically changing retail environment.

PoP is the perfect solution for non-traditional DVD retailers, such as cinemas, gyms, universities and travel locations, who might otherwise not be able to merchandise this category of product. Even better, anyone can set up a PoP kiosk - no investment is needed, there are no set up costs and no stock holding to manage. PoP manages the range for their partners; from selecting the range to pricing, promotions and merchandising too.  PoP is completely risk free! PoP's great design and technology enables retailers to stock a large quantity (up to 392 units) of merchandise from a tiny footprint of 0.7metre squared. This provides great ROI for space used and a total entertainment solution for customers, managed by the experts at UCA.

PoP machines are made from strong and tamper-proof steel, which means that product shrinkage becomes a thing of the past.  Security is further enhanced with the secure chip ‘n' pin payments.  PoP accepts only credit or debit card payments so there is no cash stored inside; site owners/retailers need not worry about security issues.  Nor do they need to be concerned about staffing or management of PoP as the portals operate independently, with stock controlled remotely.  The technology and interface used is bespoke to PoP.

Rachel Wilkinson, Head of PoP says: "In the current economic climate, we are finding many more people are choosing nights in, rather than spending money going out, so the purchasing of entertainment for the home, fits this trend well. PoP is the instant entertainment retail solution they need."

If you are interested in siting a PoP kiosk, or would like to see a demo of the machine, come along for a chat at AVEX or make an appointment with James Crawford on 0207 079 6000 or e mail: popinfo@nbcuni.com.

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