Vending International
Add style ‘In’ your Cup!
Published:  01 July, 2007

Anew range of In Cup drinks has been launched by Nestlé FoodServices to enable end users to provide good quality café style drinks not only to keep consumers on-site, but also increase the frequency of purchase.

NESCAFÉ has developed a new frothy recipe for its Cappuccino Coffee and introduced new Mocha and Latte variants that can be delivered in an instant, retaining all the quality, texture and taste expected of a café style beverage for its in cup customers.

The unique technology inside the cup means that the drinks dispensed are richer, creamier and even frothier than ever before - satisfying the consumer need for a frothy head that gives the drink its appeal. The three popular varieties fulfill the range of coffees favoured by consumers, with latte having overtaking cappuccino as the nation’s favourite coffee and mocha satisfying the need for a more indulgent coffee.

“The launch of the new range presents our business partners with a real opportunity to capitalise on the trend for café style drinks and grow their business, you just need to taste it to know it delivers,” comments Martin Lines, marketing director, Nestlé FoodServices.

“The café style instant sector now accounts for 12 per cent of the total instant coffee market and is growing.”

For further information on NESCAFÉ In Cup café style coffees and to discover how to grow your business call 0800 745845.






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