The ‘A Day to Play' Foundation looks to help those who have overcome great adversity to have a day doing whatever makes them happy. Born out of this foundation The National Happiness Day campaign aims to help those who simply want to be happier by providing free online happiness tools and resource in the build up to a big day of fun on the 16th April 2010.

SUSO's vision is to inspire us and support us all in our efforts to do a little bit more with our lives as a way of achieving personal fulfilment and happiness (find out more at www.suso.co.uk).

Given this clear basis for collaboration, SUSO's sponsorship is aimed at helping to provide inspiration and support for anyone who wants to get involved with the campaign or the charity through live events, online collaborations and nationwide projects leading up to the first official National Happiness Day in 12 months time.

Today at www.nationalhappinessday.co.uk people can start becoming happier and helping others by any of the following means:

• Downloading the free happiness program
• Making a pledge to the charity
• Telling the campaign what makes them happy
• Creating their own event
• Reading about what makes celebrities happy as a source of inspiration

Sean Uprichard, CEO at SUSO drinks tells us, "At SUSO we have a philosophy of ‘No Can't Do' within which we passionately encourage people to think big and live big no matter what. Creating a better for you fizzy drink is us as a business trying to walk the talk. However, beyond the drink, the SUSO brand attitude is fundamentally about inspiring us all to overcome obstacles and achieve goals, encouraging us to become more than we might have been, through which we can achieve greater personal fulfilment and happiness. The opportunity to support the team at National Happiness Day and ‘A Day To Play' Foundation is hugely exciting because of what they are doing to inspire and encourage people to do for themselves and each other." 

Co-founder of National Happiness Day and a Day To Play Foundation Matti Kuorehjarvi said: "This partnership brings together two brands in a unique groundbreaking way, where the core and the inspiration behind the brands are so closely matched. We want to bring a no can't do attitude to other partnerships as well. We are delighted to be working in close association with SUSO and this partnership will significantly benefit those people in Britain looking to create happier lives for themselves."

For more information about National Happiness Day or ‘A Day To Play' Foundation go to www.NationalHappinessDay.co.uk

For more information about SUSO please visit www.suso.co.uk.

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