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Cadbury is excited to announce the launch of the Cadbury bitesize range. Activity will run from April, with strong marketing to support the launch including a new TV advert, sampling, POS and in-store merchandising, with a total investment to the value of £3m.
The tasty new bitesize range will consist of three large, re-sealable pouches including Cadbury Clusters, Cadbury Raisins and Cadbury Peanuts, offering an array of different textures and ingredients coated in Cadbury chocolate. Cadbury Clusters is a surprising and scrumptious blend of three ingredients with crunchy cornflakes and juicy raisins combined with the great taste of Cadbury chocolate. Cadbury Clusters will also be available in a single pack for the impulse channel.
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