Vending International
Kenco Announces Consumer On-Cup Promotion
Published:  03 April, 2009

In support of The Kenco Coffee Company's move to Rainforest Alliance CertifiedTM coffee, Kenco have announced a ‘text to win' consumer promotion on Kenco 9oz paper cups, Kenco Singles paper cups and Kenco In-Cup Rich and Smooth Roast lines.

The promotion's aim is to help drive consumer awareness that 75% of the beans in all of Kenco freeze-dried coffees and 100% of the beans in the Kenco Singles filter coffee are now sourced from Rainforest Alliance CertifiedTM farms. With a massive prize fund of £100k to give away and 15 million cups included, consumers can text the unique code found on the side of their cup for a chance to win great prizes including Smart Cars, bicycles, and holidays.

To support operators wanting to participate in the promotion Kenco have a range of POS material available.

For further details and full terms and conditions please go to www.kencocoffeecompany.co.uk

 






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