Vending International
Kenco coffee for vending - great coffee and more
Published:  19 March, 2009

Most people agree that coffee is the most important hot beverage on the vending menu. But, especially when money is tight, it's important to make sure you tick all the boxes for your consumers.

That's why The Kenco Coffee Company is focusing on the three essentials for a successful beverage service; quality brands, sustainability and good value.

Quality brands

Quality brands are even more relevant both front and back-of-house when times are tough and Kenco is leading the way with quality instant coffee from Rainforest Alliance Certified farms. Kenco's latest £7 million media campaign, including TV, is making sure that millions of UK coffee consumers continue to be aware of the quality of the brand. As customers and consumers begin to think more carefully about where they spend, and what they spend on, presenting trusted brands is essential.

Sustainable sourcing

However, Kenco is not just passionate about hot beverages, it's also passionate about ethical sourcing, which is why it's working with the Rainforest Alliance.

The work with the Rainforest Alliance ensures a better quality of life for coffee farming communities, and helps protect the environment and the wildlife that depend on it. Kenco is among the first mainstream, quality brands with such strong ethical credentials and it's an important message to carry through to consumers. With Kenco you can serve a sustainably farmed coffee* at every hot beverage consumption point.

Value

The good news is that 75 per cent of the beans Kenco uses for its Kenco freeze-dried coffee range and 100 per cent of the beans used in Kenco Singles filter coffees come from Rainforest Alliance Certified farms, but still offering the same great value as they did before.

Customer support goes further. Kenco offers specific, commercial recommendations focused on the right equipment, the best quality brands, and the right level of support for your needs. For vending this support includes branded paper cups, equipment decals and fascias and specific gram throw recommendations for most vending machines.

So, in the same way that it always strives for the perfect blend, The Kenco Coffee Company creates the right blend of equipment, brand and support for operators.

www.kencocoffeecompany.co.uk

*75% of the beans sourced for the Kenco freeze-dried coffee range come from Rainforest Alliance CertifiedTM farms






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