McVitie’s Penguin biscuits range will now contain just 106 calories per bar and retailers should take advantage of the increased demand for healthier products and ensure they stock up accordingly.
The reformulated McVitie’s Penguin range will be supported by a fresh new pack design communicating its new calorie content and highlighting its nutritional credentials, including no artificial colours or flavours or hydrogenated vegetable oil. The new pack design will also feature an on pack flash promoting the recently launched McVitie’s VIP Club promotion, a scheme that rewards consumers for choosing McVitie’s by giving away tea break treats to consumers that enter unique codes on a new McVitie’s website.
