tic tac, the iconic pocket confectionery brand from Ferrero is launching a new fantastically fruity flavour, Strawberry Fields, to maximise the largest and fastest growing segment of pocket confectionery – fruit (+6%[1]). The launch will boost the existing tic tac range to five permanent variants and is set to sow the seeds for sweet summer sales.
Fruity variants have been highly successful for tic tac, with last summer’s limited edition flavours* driving incremental growth by attracting younger shoppers and creating excitement on fixture. The halo effect boosted standard tic tac sales by 89%[2], while Cherry Passion, a permanent variant introduced in 2010 is already worth £2.6m. Strawberry Fields is well placed to further refresh the category, by capturing the traditional taste of the British summer while also being a favourite flavour all year round. It has performed exceptionally well in consumer taste tests, with 70% demonstrating intent to purchase[3].
Levi Boorer, Customer Development Director comments, “The launch of Strawberry Fields is well timed to maximise the typical 21% spike in sales of fruit flavoured sugar confectionery during the summer months[4]. We are confident that once consumers try our new flavour, they will get the taste for it all year round, to become a best selling tic tac variant.
Strawberry Fields is available from the beginning of May, and will benefit from a £2m investment in the wider tic tac brand as part of Ferrero’s ambitious plans to double the size of it’s UK business in the next five years.
Strawberry Fields is available in 18g single pack, MRSP 50P and the 49g 100 pack, ideal for vending MRSP £1.25.
For further information and advice for retailers, please visit Ferrero’s trade website www.ferrero-trade.co.uk or call Ferrero UK Limited on 01923 690 300.
[1] AC Nielsen, Pocket Confectionery, Total Coverage, Mat to 25.02.2012
[2] AC Nielsen, Pocket Confectionary, tic tac, Account T. 52 wks to 06.08.11
[3] Research Craft November 2010 “Definitely/Probably would buy”
[4] ACNielsen, Pocket Confectionery, Total Impulse, Value Sales, Summer (10wks to 06.08.11 ) vs Winter (10wks to 31.12.2011)
