President of Coca-Cola in Australia, Roberto Mercadé, said: “We wanted the experience of drinking Coke No Sugar to be as close as possible to the real thing.
“That’s no small task when you consider the original has been cherished by consumers for more than a century.”
Australians were among the first in the world to taste the new Coke No Sugar when it launched earlier this month.
Coke No Sugar was created over five years of research, recipe mixing and flavour trials, and is the new permanent member of the Coca-Cola family. It marks the latest step in the evolution of sugar-free Coca-Cola recipes that began with Diet Coke in 1982.
“We continued that journey toward finding a recipe which tastes closer to Coke when we launched Coke Zero in 2006. Today, we are launching the next step in that evolution – Coke No Sugar,” Mr Mercadé added.
Developed by a team of experts at Coca-Cola US headquarters, Coke No Sugar has been designed to taste as similar to the original Coca-Cola Classic as possible.
Coke No Sugar is a great new choice for those who love the taste of Coke but are watching their sugar intake.
With Coke No Sugar, The Coca-Cola Company is making the leap from offering more choice to actively encouraging people to drink a no sugar option.
Mr Mercadé added: “People are looking for a better balance in their diet and lifestyle, which is why we are changing the way we do things here at Coca-Cola.”
The Australian and New Zealand launch follows Coke No Sugar’s debut in Mexico last year, and the global rollout will be the biggest launch of a new Coca-Cola since Coke Zero was introduced over a decade ago in 2006.