The British Soft Drinks Association has welcomed news from Public Health England’s National Diet and Nutrition Survey which shows sugar intake from soft drinks is down 15% in four to 10 year olds and 11% in 11 to 18 year olds since 2012.
Gavin Partington, BSDA Director General, said: “It reflects in large part of the action soft drinks companies have been taking for several years – reformulation to cut sugar content, increased investment in promoting new low and no calorie products plus smaller pack sizes.
“In 2015 soft drinks became the only category to set a 20% calorie reduction target by 2020 and we are well on course to achieving it. Today’s figures are in line with Kantar data showing overall sugar intake from soft drinks down by almost 19% in the last four years.”
