SOFT DRINKS

  • Oasis launches on-pack promotion

    By Vending International on September 25, 2017
    Coca-Cola European Partners is launching a new on-pack promotion across its Oasis brand. The promotion will run across all flavour variants giving consumers a chance to win a share of Oasis’ remaining 2017 marketing budget. The new ‘Win a Cut of Our Remaining Marketing Budget’ promotion will run between September 25 and November 5, and will offer consumers the chance […]
  • Diet Coke goes glam with giveaway promotion

    By Vending International on September 7, 2017
    Coca-Cola European Partners (CCEP) is unveiling Diet Coke’s latest on-pack promotion and stand-out limited edition designs, offering consumers the chance to win £5,000 every day to help retailers increase sales. New beauty, fashion, music and travel graphics on packs of Diet Coke and Diet Coke Caffeine Free have been designed to appeal to the wish lists of the brand’s 4.1 […]
  • Coca-Cola European Partners Great Britain unveils new sustainable packaging strategy

    By Vending International on July 14, 2017
    Coca-Cola European Partners has unveiled its new GB sustainable packaging strategy – setting out an ambition for its GB business unit to work with local and national partners to recover all its packaging so that more is recycled and none ends up as litter. At present, only 70% of the cans and 57% of the plastic bottles used each year are recycled, […]
  • New Perfect Serve training and reward programme to support bar staff from Coca-Cola

    By Vending International on June 26, 2017
    Coca-Cola European Partners (CCEP) is launching a new Perfect Serve programme to help licenced operators grow their soft drinks sales by confidently offering choice, delivering the perfect serve every time and knowing when to offer a second drink to drive transactions. With 15% of hospitality venue sales coming from soft drinks, the Coca-Cola Perfect Serve platform emphasises the importance of […]
  • Coke No Sugar is closer than ever to classic Coca-Cola taste

    By Vending International on June 19, 2017
    Coke No Sugar has launched in Australia after years of research to create the best tasting sugar-free Coke ever. President of Coca-Cola in Australia, Roberto Mercadé, said: “We wanted the experience of drinking Coke No Sugar to be as close as possible to the real thing. “That’s no small task when you consider the original has been cherished by consumers […]
  • Exclusive Lucozade bottles contained contactless technology

    By Vending International on June 12, 2017
    From May 30 to June 2, Lucozade offered 5,000 commuters travelling through Oxford Circus tube station one completely free journey using one specially-designed bottle of Lucozade Energy. The 5,000 bottles contained a contactless chip in the bottom and entitled users to one free journey on the underground when tapped on the oyster card reader. This offer kicked off Lucozade’s Find […]
  • Shoppers hugely misunderstand sugar tax

    By Vending International on May 24, 2017
    Retail experts Nielsen recently surveyed 539 adults from across the UK and found that the vast majority incorrectly think the sugar tax applies to far more products than just soft drinks. Eight in 10 of those surveyed were aware of a potential new sugar tax, but not one respondent correctly identified that the tax only applies to sugary soft drinks. […]
  • CCEP makes the switch to renewable energy in UK

    By Vending International on May 22, 2017
    Coca-Cola European Partners has started sourcing all of the electricity for its UK operations from renewable sources. By making the switch CCEP claims it is demonstrating its commitment to sustainable manufacturing across the whole of its UK operations. The news coincides with the launch of a solar farm at the Europe’s largest soft drinks factory in Wakefield. The solar farm […]
  • UK Soft Drinks Industry Conference focuses on opportunities for healthy innovation

    By Vending International on May 15, 2017
    This year’s UK Soft Drinks Industry Conference took place on May 11 and had a strong focus on the opportunities for healthy innovation. Attendees received a full update on market and consumer trends from Kantar and Zenith. Lucozade Ribena Suntory shared insights on reformulation, while health and sustainability was debated by speakers from Bristol University, INCPEN, Coca-Cola and the British […]
  • Coca-Cola to join the Government’s new industry taskforce on litter

    By Vending International on April 25, 2017
    Retailers, coffee shops and food and drinks manufacturers have been invited by the Government to join its new industry taskforce which will focus on finding ways of reducing the worst kinds of litter in England including plastic bottles and drinks containers, cigarette ends and fast food packaging. Although the expert group is yet to be finalised, Coca-Cola is the first […]