SOFT DRINKS

  • Coca-Cola to join the Government’s new industry taskforce on litter

    By Vending International on April 25, 2017
    Retailers, coffee shops and food and drinks manufacturers have been invited by the Government to join its new industry taskforce which will focus on finding ways of reducing the worst kinds of litter in England including plastic bottles and drinks containers, cigarette ends and fast food packaging. Although the expert group is yet to be finalised, Coca-Cola is the first […]
  • Public Health England publishes sugar reduction guidelines

    By Vending International on April 18, 2017
    Public Health England has reported that it will engage with all sectors of the food industry to reduce the amount of sugar in foods that contribute most to children’s intakes by 20% by 2020, with a 5% reduction in the first year. The initial focus will be on the top nine food categories that contribute the most to children’s sugar […]
  • Coca-Cola Life to be phased out of UK market

    By Vending International on April 11, 2017
    Coca-Cola Life is to be phased out of the UK market as it is revealed that Coca-Cola Great Britain is now selling one no sugar Coca-cola for every Coca-Cola Classic sold. Coca-Cola Great Britain is accelerating its investment in Coca-Cola Zero Sugar as new date from Nielson shows that nine months after its launch that sales in grocery and convenience […]
  • New look for Fanta unveiled

    By Vending International on March 31, 2017
    Coca-Cola European Partners (CCEP) is pleased to announce that Fanta, the much-loved fruit flavoured sparkling soft drink, has been reimagined, resulting in the biggest changes to the brand in its history. The transformation will see a new visual identity, an innovative spiral bottle and a new recipe for Fanta Orange which contains a third less sugar. At the heart of […]
  • Monster Energy and Lewis Hamilton Announce Global Partnership

    By Vending International on March 4, 2017
    Monster Energy is proud and excited to welcome three-time F1 World Champion, Lewis Hamilton, to the family. Our global partnership, which complements Monster Energy’s long-term sponsorship of the Mercedes-AMG Petronas Motorsport team, will see Lewis working in partnership with Monster separately from his racing endeavours. Following a highly successful racing relationship with the Silver Arrows, which will continue, Lewis secured two of his last […]
  • CCEP unveils Coca-Cola Zero Sugar ad campaign

    By Vending International on February 8, 2017
    Coca-Cola European Partners (CCEP) has unveiled a new £4.5million advertising campaign to support Coca-Cola Zero Sugar. The campaign will feature the slogan ‘Tastes More Like Coke’, highlighting that the calorie-free variant delivers the great taste associated with best-selling Coca-Cola Classic, but with no sugar. Set to launch on 16 January, the £4.5million campaign will feature above-the-line activations including six-sheets, bus […]
  • Ready-to-drink protein consumption goes mainstream

    By Vending International on November 21, 2016
    According to market research agency Zenith International, the once relatively niche market for protein consumption, targeted at athletes and body-builders, has become mainstream as a new range of consumers have embraced the nutrient for its role in maintaining good health. Prioritising protein as a fortification ingredient has driven success in the food and beverage market in 2015, with high-protein products […]
  • Iced tea outpaces other soft drinks

    By Vending International on October 31, 2016
    Global iced tea consumption exceeded 35 billion litres in 2015, according to a comprehensive new report by leading food and drinks consultancy Zenith International. Since 2010, the market has grown by 44%, well above the 25% rate for all soft drinks. Zenith attributes its strong growth to consumers’ greater health awareness, choosing beverages that offer health benefits and thirst-quenching properties […]
  • Businesses come together to urge Government to can the soft drinks tax

    By Vending International on August 17, 2016
    Organisations – including the AVA – representing thousands of small businesses and their employees across the UK have today launched a campaign calling on the new Government to ‘can’ George Osborne’s soft drinks tax. ‘Face the Facts, Can the Tax’ is supported by a coalition of British businesses who have come together to highlight the damaging economic consequences of the tax and urge the Government to rethink the […]
  • Sunmagic launches new Hydra Fizz range

    By Vending International on August 15, 2016
      Premium juice brand Sunmagic is launching a ‘Hydra Fizz’ range of children’s sparkling juice drinks as it continues to invigorate the back-to-school soft drinks market with healthier and more innovative school-compliant products. The Hydra Fizz range contains 50% fruit juice and is made using spring water, providing one of the recommended 5-a-day, and comes in six tasty, school-friendly flavours […]