Barry Callebaut Beverages has introduced the fresh taste of peppermint leaves to its Caprimo vending range with the launch of a new Caprimo Mint Tea. Expected to appeal to vending operators and consumers alike, the tea comes as a result of demand for the inclusion of varied hot beverage options into the mix.
Head of sales for Barry Callebaut Beverages in the UK, Paula Bentley comments: “Consumers are embracing tea as a lighter alternative to coffee and are looking for a greater choice. Mint tea is an excellent offering to have in the mix as, besides being revitalising, it’s quite a soothing drink.”
The hot drinks manufacturer is expecting a healthy take up among existing vending customers, who are looking to improve their hot beverage offering and who are already familiar with the Caprimo brand.
Paula adds: “Although the vending machine offering is always going to be more limited overall, that does not mean that the expectation isn’t there and Caprimo Mint Tea might well be the perfect solution for those operators who already have a full selection of richer, creamier hot beverages and would like to offer their customers a lighter alternative. Ultimately, it’s all about choice.”
