Barry Callebaut Beverages UK has taken a rigorous approach to training since its move to its larger, Chester premises last year and the company’s subsequent rebranding. Having invested heavily in staff training, the leading hot drinks manufacturer has now taken the decision to increase its spend, paying for training for its customers, as well as its sales staff.The initial training session, run by industry expert, BlueStorm Development, was recently attended by key customers from the vending industry and covered an array of topics comprising finding new customers, launching new ranges, selling more products and building a rapport with customers by improving and enhancing customer services.
Head of sales for Barry Callebaut Beverages UK, Paula Bentley commented: “We wanted to openly acknowlege that we understand our customers’ position and we are keen to support them. They need to be assured that they will make good sales from our products before buying from us and, ultimately, if they sell more of our products, it benefits us all. By investing in customer training we hope to have demonstrated a real commitment to them – we’re all playing for the same team.”
Philip Millard, managing director of BlueStorm Development added: “We’ve worked with Barry Callebaut in the past and recognise it as an innovative company. Investing in customer training reflects the forward-thinking nature of this manufacturer and should definitely achieve the shared end goal of selling more products and improving customer relations.”
BlueStorm Development recently ran a management training programme for Barry Callebaut, ‘Getting More Done’ which coached the team’s senior players in time management and productivity. The training company has a strong record of achievement, helping companies to grow and enhancing profitability through increased sales.
