Barry Callebaut Beverages has appointed Tracy Southwell as sales director. With extensive knowledge and experience across multiple channels, Tracy’s appointment reflects the hot drinks manufacturer’s ongoing strategy to increase its beverage market share.
With approximately 25 years’ experience within the food and beverage industry, Tracy has overseen the supply of a range of FMCG brands and B2B ingredients for companies such as Florette UK & Ireland, New York Barkery Co, Tetley Tea and Unilever.
Tracy comments: “I’m delighted to be representing the heart and engine of the chocolate and cocoa industry and I’m looking forward to sharing the progress of some of the company’s key initiatives such as Forever Chocolate, which aims to make sustainable chocolate the norm.
“We have established a reputation for creating quality products for the UK beverage market and I am thrilled to be working alongside a fantastic team to deliver the next phase of Barry Callebaut Beverages’ growth. In an ever-evolving market, it’s essential we continue to meet the needs of our customers and continue to build on our strengths to ensure that the chocolate we all love is around for generations to come.”