Throughout May and June, Kettle Foods is supporting the Kettle Bites range with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking. To raise awareness and prompt trial a wide ranging consumer campaign is running that includes print, poster and digital advertising, bus wraps, extensive product sampling and national social media and PR activity.
Aimed at consumers during the pre-summer holiday diet season, print advertising is appearing in London titles, women’s weeklies and monthly magazines, and on poster sites at London stations. Digital display advertising is also targeting consumers throughout the day, when they are browsing the web. Kettle Bites are baked wholegrain and lentil snacks with less than 100 calories per bag and 50% less fat than standard crisps.
Andrew Slamin, Kettle Foods marketing director says: “Kettle Chips is recognised as the original premium crisp brand which created the sharing category almost 30 years ago. In addition to our core range, we believe that there is a new opportunity towards healthier eating where consumers are looking for snacks that deliver great taste, but for specific occasions want products that are lighter than traditional fried crisps. Kettle Bites is perfect for these more everyday snacking occasions.”
